Director-General of the European Union’s inter-institutional Publications Office of the European Union
Hilde Hardeman, Head of the European Commission's Service for Foreign Policy Instruments, joined the Commission in 1994. She was nominated Director-General of the European Union’s Publication Office in October 2021. Previously, she served as Deputy Head of Cabinet to the Commission Vice-President for Jobs, Growth, Investment and Competitiveness; headed the Commission President’s briefing team; and was in charge of the Units for Relations with Russia, Ukraine, Moldova and Belarus. Hilde holds a PhD in Slavic Philology and History of the University of Leuven after studies at Leuven, Stanford University, and Paris. She was visiting professor at the College of Europe. On 5 October 2021, Hilde was appointed Director-General of the European Union’s inter-institutional Publications Office. On 1st of December she took up her new function in the Publications Office.
Director, Content and Expert Advice at Citizens Advice
Mary Hamilton is a publishing specialist, editor and writer, currently leading expert advice and content design at Citizens Advice. They previously led operations at BBC iPlayer and Sounds, worked on global expansion at Audible, and pioneered audience development at the Guardian where they worked in London, Sydney and New York to lead the discipline. They also run a small game book publisher, Rowan, Rook and Decard, which recently won seven industry awards for Heart: The City Beneath.
Head of Digital Content Management & Innovation within the OECD Public Affairs and Communication Directorate
Pascale Cissokho Mutter is Head of Digital Content Management & Innovation within the OECD Public Affairs and Communication Directorate. She designs and leads a digital innovation agenda with a focus on impact delivery to reach and engage with OECD audiences. She engages and challenges a multidisciplinary team of digital experts to create innovative digital products in support of OECD Communications, leveraging emerging trends and technologies with an audience-centric and test and learn approach. The key challenge is designing and continuously improving the public content & data value chain to adapt to audience needs. This ranges from creation of content & data formats, to online dissemination and communication on multiple channels - notably the OECD Knowledge platform, a cross-media platform aggregating a wide range of content and data, the OECD Data portal providing OECD data open, accessible and free, and the SDG Pathfinder an open digital discovery tool providing quick access to content related to the Sustainable Development Goals powered with AI.
Isabelle Marton is originally from Normandy, France. After graduating in specialized translation studies from the ESIT Graduate School for Translation and Interpretation in Paris, she started her career in Siemens/KWU’s translation department in Germany. She joined the European institutions in 1991 where she first worked as a translator at the European Commission, then at the European Parliament in the French Translation Unit from 2005 to 2016. Driven by her interest in quality issues, she then joined the Quality Coordination Unit, a central unit in charge of coordinating and monitoring the quality assurance system of the Directorate-General for Translation. In May 2021, she became Head of the Clear Language and Editing Unit in the newly created Directorate for Citizens' Language, whose aim is to promote clear language as the guiding principle of communication in a variety of formats – text, audio and video – and make the European Parliament more engaging and accessible to citizens.
Director of Outreach in the United Nations Department of Global Communications
Maher Nasser has over 34 years of work experience in the United Nations System during which he has worked in Gaza, Jerusalem, Amman, Vienna, Cairo and New York. He is currently the Director of Outreach in the United Nations Department of Global Communications and the Commissioner-General of the United Nations at Expo 2020 in Dubai. In his current position, he leads the Department’s engagement with civil society, academia and the creative community, including the advertising industry.
Head of Standardisation Unit in the Publications Office of the European Union
Edyta Posel-Czescik is Head of Standardisation Unit in the Publications Office of the European Union, leading a number of forward-looking projects under the Strategic Objective “Standardisation for interoperability”. Formerly, she was deputy Head of the Content and Demand Management Unit, dealing with innovative services under the Office’s domain leadership. During that time, she has come with an idea to launch at OP, in close partnership with the Joint Research Centre Competence Centre on Foresight, a series of workshops based on megatrends methodology. Strategic reflection has been in Edyta`s focus due to her background in security studies and former professional experience. Prior to joining the EU institutions 15 years ago, she was part of the Research Office at the Polish Institute of International Affairs.
CEO of Public Sector Marketing Pros and Digital Training Institute
Joanne Sweeney is the CEO of Public Sector Marketing Pros and Digital Training Institute, host of the Public Sector Marketing Show podcast and organiser of Europe’s Public Sector Digital Marketing Summit. A skilled digital marketing consultant and trainer, Joanne’s accredited programmes attract students from across the world. She is one of only 14 trainers delivering Google’s Advanced Digital Marketing programme to their biggest clients worldwide. She has also briefed Facebook’s senior government team and has spoken at Twitter Headquarters in San Francisco on Digital Citizenship. A former broadcast journalist, she is also a two-time author on digital communications for government and public sector agencies. Her second book Public Sector Marketing Pro has been described by former President Barack Obama’s Chief Digital Officer as the handbook I needed when in the White House, it would have saved me years of learning by error. She holds two Master’s Degrees, one in Journalism and one in Digital Marketing. Joanne’s writing has been published on Social Media Examiner, the world’s largest social media website and she has spoken on stages in the US, Australia, mainland Europe, the UK and Ireland.
Xaquín G.V. is a Galician visual journalist, instructor, consultant — and Roi's dad. He is the co-founder of the Visualization for Transparency Foundation (ViT) where they use visualization to transform the reach of open data and revolutionize transparency and accountability. He is an expert in data visualization, visual explanations, and interactive storytelling. Most recently, he headed the Visuals team at The Guardian, a cross-disciplinary desk of graphics, interactive, multimedia, and picture editors. He has served as Senior Editor for Interactives at National Geographic, Graphics Editor at the New York Times, and led the Interactive Graphics desk at El Mundo. He has collaborated with Google, the Washington Post, ProPublica, the International Organization for Migration, and the United Nations Environment Programme. His most recent obsessions are emotional connections in data visualization, automation of data-driven visual narratives, and new formats on mobile devices. He is currently working on his Ph.D. in Technology at the Universitat de Girona, Spain.
Strategic orientations of the Publications Office
Hilde Hardeman, Director General, Publications Office
14.00 -14.15OPENING SPEECH
The power of storytelling in a digital age
Maher Nasser, Director of the United Nations Department of Public Information’s Outreach Division
14.15-15.30PRESENTATIONS AND DISCUSSION (part 1)
Megatrends: beyond a usual framework of looking into the future of digital publishing
Edyta Posel, Head of unit Standardisation, Publications Office
New times, new skills, new profiles - translation and much more!
Isabelle Marton, Head of unit Clear language and editing, European Parliament
What is content for? Putting user needs at the heart of digital publishing
Mary Hamilton, Director, Content and Expert Advice at Citizens Advice
15.30 -15.45 BREAK
15.45-17.00 PRESENTATION AND DISCUSSION (part 2)
Emotional dataviz: stories by humans, for humans, about humans
Xaquín Gonzalez Veira, Visual editor, Xocas
What social media specialists can do to boost reach?
Joanne Sweeney, CEO, Digital Training Institute
Navigating Sustainable Development Goals (SDGs) through knowledge maps
Pascale Cissokho Mutter, Head of Digital content and projects, OECD
17.00 -17.15 CONCLUSIONS BY THE PUBLICATIONS OFFICE AND END OF THE CONFERENCE
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13.45-14.00WELCOME SPEECH AND INTRODUCTION
Strategic orientations of the Publications Office
Hilde Hardeman, Director General, Publications Office
14.00 -14.15OPENING SPEECH
The power of storytelling in a digital age
Maher Nasser, Director of the United Nations Department of Public Information’s Outreach Division Download this presentation
14.15-15.30PRESENTATIONS AND DISCUSSION (part 1)
Megatrends: beyond a usual framework of looking into the future of digital publishing
Edyta Posel, Head of unit Standardisation, Publications Office Download this presentation
New times, new skills, new profiles - translation and much more!
Isabelle Marton, Head of unit Clear language and editing, European Parliament Download this presentation
What is content for? Putting user needs at the heart of digital publishing
Mary Hamilton, Director, Content and Expert Advice at Citizens Advice Download this presentation
15.30 -15.45 BREAK
15.45-17.00 PRESENTATION AND DISCUSSION (part 2)
Emotional dataviz: stories by humans, for humans, about humans
Xaquín Gonzalez Veira, Visual editor, Xocas Download this presentation
What social media specialists can do to boost reach?
Joanne Sweeney, CEO, Digital Training Institute Download this presentation
Navigating Sustainable Development Goals (SDGs) through knowledge maps
Pascale Cissokho Mutter, Head of Digital content and projects, OECD Download this presentation
17.00 -17.15 CONCLUSIONS BY THE PUBLICATIONS OFFICE AND END OF THE CONFERENCE
The European Commission (hereafter ‘the Commission’) is committed to protect your personal data and to respect your privacy. The Commission collects and further processes personal data pursuant to Regulation (EU) 2018/1725 of the European Parliament and of the Council of 23 October 2018 on the protection of natural persons with regard to the processing of personal data by the Union institutions, bodies, offices and agencies and on the free movement of such data (repealing Regulation (EC) No 45/2001).
This privacy statement explains the reason for the processing of your personal data, the way we collect, handle and ensure protection of all personal data provided, how that information is used and what rights you have in relation to your personal data. It also specifies the contact details of the responsible Data Controller with whom you may exercise your rights, the Data Protection Officer and the European Data Protection Supervisor.
The information in relation to processing operation Interinstitutional Digital Publishing Committee (IDPC) Plenary meeting, 15 March 2022 undertaken by unit D.1, "Stakeholder Relations" of the Publications Office of the European Union is presented below.
2. Why and how do we process your personal data?
Purpose of the processing operation: Unit D.1, "Stakeholder Relations" of the Publications Office collects and uses your personal information to invite you to Interinstitutional Digital Publishing Committee (IDPC) Plenary meeting 2022 with staff members of the European institutions, bodies and agencies, staff of the EU Member States’ administrations as well as the general public.
The processing involves using your personal data to invite and/or register you for a meeting organised by the Publications Office and held either on the Publications Office’s premises or in another location/online.
Under exceptional circumstances of public health threats, the processing may also involve the establishment of lists of participants to essential meetings of the Publications Office including external and internal staff.
Your personal data will not be used for an automated decision-making including profiling.
3. On what legal ground(s) do we process your personal data
We process your personal data, because:
- processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the Union institution or body;
- processing is necessary for compliance with a legal obligation to which the controller is subject.
Additional legal bases for the processing:
Treaty on European Union, Articles 5, 11 and 13; Treaty on the functioning of the European Union, Articles 15 and 244-250.
Mandate of the Publications Office, Decision 2009/496/EC, Euratom of the European Parliament, the Council, the Commission, the Court of Justice, the Court of Auditors, the European Economic and Social Committee and the Committee of the Regions of 26 June 2009 on the organisation and operation of the Publications Office of the European Union.
4. Which personal data do we collect and further process?
In order to carry out this processing operation unit D.1, "Stakeholder Relations" of the Publications Office may collect the following categories of personal data, which are necessary for the participation in the meeting:
Title
first name and surname
function and organisation
professional and e-mail addresses
In addition, we may take photos and/or record videos during the event.
In the case of lists of participants to essential meetings including external and internal staff, which are established in order to monitor contacts for purposes of public health, all data categories are mandatory and may also include private phone number and email address, office address and meeting time/date/room.
5. How long do we keep your personal data?
Unit D.1, "Stakeholder Relations" of the Publications Office only keeps your personal data for the time necessary to fulfil the purpose of collection or further processing, namely for organising the meeting and any follow-up actions as necessary with regard to the purpose(s) of the meeting. All personal data will be deleted from databases 1 year after the last action in relation to the meeting, with the exception of recordings from web-streamed meetings, which will be kept for 2 years before being deleted. In addition, for the annual seminars held at the Publications Office for the Commission DGs, EU Agencies and Representations of the Commission, personal data is maintained as part of a list of contact details shared internally among the European Commission services as long as the data subject is a contact person for the Publications Office. You can request ant any time to be taken off such a contact list.
Lists of participants to essential meetings including external and internal staff established in order to monitor contacts for purposes of public health may have a specific retention period defined by the Commission's Secretariat-General.
6. How do we protect and safeguard your personal data?
All personal data in electronic format (e-mails, documents, databases, uploaded batches of data, etc.) are stored on the servers of the European Commission. All processing operations are carried out pursuant to the Commission Decision (EU, Euratom) 2017/46 of 10 January 2017 on the security of communication and information systems in the European Commission.
In order to protect your personal data, the Commission has put in place a number of technical and organisational measures in place. Technical measures include appropriate actions to address online security, risk of data loss, alteration of data or unauthorised access, taking into consideration the risk presented by the processing and the nature of the personal data being processed. Organisational measures include restricting access to the personal data solely to authorised persons with a legitimate need to know for the purposes of this processing operation.
7. Who has access to your personal data and to whom is it disclosed?
Access to your personal data is provided to the Commission staff responsible for carrying out this processing operation and to authorised staff according to the “need to know” principle. Such staff abide by statutory, and when required, additional confidentiality agreements.
The information we collect will not be given to any third party, except to the extent and for the purpose we may be required to do so by law. The Publications Office will not share personal data with third parties for the purpose of direct marketing.
Social media
We use social media to inform about and promote the Interinstitutional Digital
Publishing Committee (IDPC) Plenary meeting 2022 through widely used and contemporary channels. For instance, you can watch videos which we upload to the Publications Office of the European Union YouTube page, and follow links from our website to Twitter, Instagram and LinkedIn.
Cookies are not set by our display of Twitter, Instagram, YouTube and LinkedIn buttons to connect to those services when our website pages are loaded on your computer (or other devices).
You can watch videos related to the conference on our website. These will be played using YouTube player. In the event that you click “play” on a video to watch it, a YouTube cookie will be installed on your computer or device. If you do not click on any videos at all, no cookie will be installed.
The use of social media does not in any way imply endorsement of them or their privacy policies. In the event that one or more social media are occasionally unavailable we accept no responsibility for lack of service due to their downtime.
We recommend that you read the Twitter, LinkedIn, Instagram and YouTube privacy policies. These explains each company’s policy of data collection and processing, their use of data, your rights and the ways in which you can protect your privacy when using these services.
Conference App
The Publications Office uses the conference app Sli.do for mobile devices. The app helps registrants to participate in the Interinstitutional Digital Publishing Committee (IDPC) Plenary meeting 2022 by taking part in polls, sharing views and asking questions. Registrants are encouraged to but are under no obligation to download or use the conference app.
Participants who wish to use Sli.do may be required to register to the app using their personal data. The processing by Sli.do is further described in the Sli.do privacy statement available from the app.
8. What are your rights and how can you exercise them?
You have specific rights as a ‘data subject’ under Chapter III (Articles 14-25) of Regulation (EU) 2018/1725, in particular the right to access, rectify or erase your personal data and the right to restrict the processing of your personal data. Where applicable, you also have the right to object to the processing or the right to data portability.
You have consented to provide your personal data to unit D.1, "Stakeholder Relations" of the Publications Office for the present processing operation. You can withdraw your consent at any time by notifying the Data Controller. The withdrawal will not affect the lawfulness of the processing carried out before you have withdrawn the consent.
IYou can exercise your rights by contacting the Data Controller, or in case of conflict the Data Protection Officer. If necessary, you can also address the European Data Protection Supervisor. Their contact information is given under Heading 9 below.
Where you wish to exercise your rights in the context of one or several specific processing operations, please provide their description (i.e. their Record reference(s) as specified under Heading 10 below) in your request.
9. Contact information
The Data Controller
If you would like to exercise your rights under Regulation (EU) 2018/1725, or if you have comments, questions or concerns, or if you would like to submit a complaint regarding the collection and use of your personal data, please feel free to contact the Data Controller, unit D.1, "Stakeholder Relations" of the Publications Office, OP-D1-SECRETARIAT@publications.europa.eu
The Data Protection Officer (DPO) of the Commission
You may contact the Data Protection Officer ( DATA-PROTECTION-OFFICER@ec.europa.eu)with regard to issues related to the processing of your personal data under Regulation (EU) 2018/1725.
The European Data Protection Supervisor (EDPS)
You have the right to have recourse (i.e. you can lodge a complaint) to the European Data Protection Supervisor (edps@edps.europa.eu) if you consider that your rights under Regulation (EU) 2018/1725 have been infringed as a result of the processing of your personal data by the Data Controller.
10. Where to find more detailed information?
The Commission Data Protection Officer (DPO) publishes the register of all processing operations on personal data by the Commission, which have been documented and notified to him. You may access the register via the following link: http://ec.europa.eu/dpo-register.
This specific processing operation has been included in the DPO’s public register with the following Record reference: DPR-EC-00491.
How key profiles help you keep up with fast-changing digital publishing
Date: 15 March 2022
Venue: Online event
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In search of a wider audience
How key profiles help you keep up with fast-changing digital publishing
Date: 15 March 2022
Venue: Online event
Reaching an existing or new audience is one of the main challenges of any actor in the domain of publications. Therefore, the Publications Office would like to devote this year's Interinstitutional Digital Publishing Committee (IDPC) plenary meeting to analysing how key publishing profiles help in keeping up with the fast-changing digital world.
How to get content to reach the target audience?
How can writing and presentation be used to keep the audience engaged?
Which channels to use?
Join a community of communication and publication professionals and managers from EU institutions, together with external experts of the digital world of publications (digital story tellers, intercultural and language professionals, editors and performance specialists, data visualisation and social media specialists) to share experiences and best practices in boosting the outreach of digital publications.
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Download the presentations as given during the 2022 IDPC Seminar.
